How AI Could Change the Advertising Business | Quantum Marketing

Stephan Pretorius, chief technology officer of WPP, unpacks the world of generative artificial intelligence and its potential impact, both positive and negative, on marketing. (Corrects spelling of Stephan Pretorius.) From social media to AI, advertising has changed dramatically in a short time. Host Raja Rajamannar sits down with marketing leaders to learn how they cut through the noise to reach consumers.